Save as product-brief.md in your planning repo. Keep it to one page. Write it yourself.
PRODUCT BRIEF
Product name:
Tagline (one sentence, plain words):
Owner (epic manager):
Sponsor or mentor:
Date / version:
1. WHY THIS PRODUCT EXISTS
The problem, in two sentences:
How people solve it today:
2. WHO IT IS FOR
Main user (who uses it):
Main customer (who pays):
Same person? yes / no
Other users or customers:
Who we will NOT serve:
3. WHAT SUCCESS LOOKS LIKE
One-sentence goal for the whole product:
Three measures (numbers and dates):
1.
2.
3.
4. WHAT WE OFFER
The promise to the user, in one sentence:
The three most important features:
How we make money:
5. LIMITS
Budget, deadline, rules (law, privacy, policy):
6. RISKS AND UNKNOWNS
Top five things we do not know yet:
7. SIGN-OFF
Written by (human):
Approved by:Filled example (short)
Product name: TrailMug
Problem: Coffee drinkers use throw-away cups. Carrying a reusable
cup is a hassle.
Main user: commuter. Main customer: commuter (and partner cafes
who accept returns and receive a fee).
We will NOT serve: event caterers.
Goal: 500 active members within 6 months of launch.
Measures: 2,000 sign-ups; 25 percent become paying members;
monthly cancellations under 6 percent.
